We live in a visual economy. At any given moment you are looking at a screen, page, or projection, of the best graphics available. Consumers are conditioned to expect high quality visual content as a test for professional competency. Custom illustration and design sends a message. It says who you are, who you serve, and why. This medium is so versatile that it is practically unlimited in its possibilities. You could have spot illustrations on a menu that represent local affiliation and bond with your community roots. You could design a public artwork for the side of your building to tell the whole community that you are more than just a business you are part of the revitalization of the area you serve. Whatever the need, illustration gives you a chance to be expressive in a way that is sometimes hard to be as an organization.
Is Illustration For You?
Being totally honest, it's hard to say. And being even more honest, it's not for everyone. If you have aspirations to be more than simply an option for consumers to consume it may be a good path for you. If you want to bring that extra layer of identity, prosperity, and a collective spirit of unity to your slice of the community you serve, its probably worth looking into. Regardless we can work with you to see where you have opportunities for this type of investment and offer and assessment of whether it is for you or not.